888 have been one of the leading players in poker and online casino since the start of the boom many years ago. They have been listed on the London stock market for years also, and in terms of security should be viewed as gilt edged.

888 have been one of the leading players in poker and online casino since the start of the boom many years ago.

They have been listed on the London stock market for years also, and in terms of security should be viewed as gilt edged.

Over the years their sportsbook has languished behind their casino/poker products, in fact for many years their service was provided as a white label by failed bookmaker BlueSq, so it wasn’t particularly cutting edge.

Ratings 7.5/10

Sports Opt. 7.0/10
Bonus 8.5/10
In Play Opt. 7.0/10
Ease of Use. 8.5/10
Payment Opt 7.5/10


Live-chat, telephone support and email.

However, crucially this is all change and have invested big, and this time have partnered up with leading sportsbook provider Kambi (a sister company of betting giant Unibet) and their sportsbook has gone from a lukewarm offering to a very competitive service. In particular we have been impressed by the low % high value betting offered for football, and willingness to go the extra mile on horse racing.

The sites navigation has got better, and seems to be improving. A small suggestion would for it to all “come together” a bit more as some screens are on pop up windows. It’s imagined this is because of the integration of leading 3rd party providers like Kambi.

At present they have a cracking sign up offer were new punters can claim up to £88 of free bets! Would recommend getting involved!

Credit Cards

  • Visa/Electron
  • Mastercard

Debit Cards

  • Maestro

Wallets and Payment Processors

  • Skrill
  • PayPal
  • Ukash
  • Click2Pay
  • Paysafecard
  • Bank Wire

Stats for picking a winner at Cheltenham INFOGRAPHIC

March 6, 2012Aferdita PacramiThe pinnacle of the jumps racing season is now exactly a week away, yes, that’s right, it’s exactly a week away; the Cheltenham Festival opens on March 13 at 10:30am. Cheltenham statistics During these four days of jumps racing fans (about 235,000 of them) will make their way down to Gloucestershire, consume vast amounts of Guinness (roughly 200,000 pints), collectively stake an obscene amount of money (£600 million pounds, that is) and most importantly, watch a glorious event in the National Hunt calendar that sees the best horses, jockeys and trainers compete. To prepare you for the festival we’ve decided to prepare a comprehensive guide to this four day event. You’ll find statistics and trends on all the major races that’ll help you make a well informed bet. I’m personally looking forward to the Gold Cup so I’ve decided to compile all those handy stats together in this infographic. For example, did you know 6 out of the last 10 winners of the Gold Cup have all been favorites? Or that the average age of the winners is between 7 to 9? Last year’s winner, Long Run was one of only five six year old’s to win and the first one in almost 50 years. I won’t tell you which horse I’m going to back, that would be too easy (or potentially damaging if he doesn’t win) you’ll need to check out the infographic below and your choice will be as well informed as I hope mine is. Also make sure to check out our full guide on the Gold Cup and the rest of the Cheltenham Festival.   Embed this Image on Your Site: Via: Sportsbook Guardian

Dafabet the biggest Sponsor in Snooker: World Championship

March 29, 2014adminFor years the Snooker World Championship was sponsored by Embassy cigarettes, with the Masters also with a long term tobacco sponsor in Benson and Hedges.  However tobacco sponsorship was done away with by Tony Blair and his mob and in more recent years bookmakers have started making big waves in snooker, with recent forays by Betfred, and Betfair tying their brands in with the baize’s blue ribband events. As a bit of a snooker head I first became really away of Dafabet when I made the annual trip to Ally Pally for the Masters. Living in Southgate I think it would be stretching it to describe a 2 1/2 mile drive as a “pilgrimage”, though in my more intrepid days I did venture to York, Sheffield and off course the now demolished Wembley Conference Centre. Dafabet had perhaps entered into my subconious as shirt sponsors for Aston Villa, but before going to the snooker it was a case of “sure I have seen them somewhere”. I am in the process of finishing a review to find out whether they are dapper-bet, or Naff-er-bet.  To let you out of the suspense they are a rather good sportsbook, and full details will be going on the Sportsbook Guardian site soon.  To get you going we also have a 50% deposit match offer, just click through to get the readies! This week it was announced they are taking over sponsorship for the World Snooker Championship, they have very generously put the first prize fund up to £300k, which I am sure Ronnie O’Sullivan will spend well! The pictures are ones I took at Alexander Palace in January, another competition won by the Rocket. I would really recommend at trip to the snooker, the early rounds in particular are always affordable.

Racebets promo for Cheltenham.

March 4, 2014adminWe are shortly going to be uploading a review of new to market and racing focus Sportsbook Racebets.  However next week is the biggest craic in racing and though we should let everyone know about these cracking offers.  To get involved follow the link: – Enjoy racing online The highly anticipated Cheltenham roar is just over a week away and we have some excellent promotions for you to advertise on the run up to the big day: Daily Promotions – Best Odds Guaranteed at Cheltenham – Beat The Trader game with £250 jackpot – Enhanced places in handicap races Day 1 – Money back if 2nd to Mullins Day 2 – Money back if Sire De Grugy wins Day 3 – Money back if Wonderful Charm wins  Day 4 – Top price every runner between 12-1pm   To get involved follow the link: – Enjoy racing online   With Sire De Grugy looking a good thing in a Sprinter Sacre less Champion Chase that offer lookds the best of the bunch, closely followed by the Day1 promotion, which should be used in th Arkle where Willie Mullins has hotpot Champagne Fever bidding for 3 Festival wins on the bounce.

Exclusive Winner £50 Double SignUp Bonus!

February 7, 2014adminA free £25 is nice, but if a pony ain’t enough for you, how’s about a bullseye? Yes that’s right, sportsbook guardian has got an exclusive double bubble sign up offer for Winner Sportsbook! Simply click on the following link and enjoy a rip roaring sign up bonus: £50 SIGN UP Bonus! Have a good time and don’t forget to back Arsenal to turn over Liverpool at the weekend, Winner’s price of 3.4 looks a gift!

Guest Blogs on Sports Betting

February 6, 2014adminJust a quick notification, we are always happy to consider sponsored guest blogs on the site, if you would be interested in discussing further please drop an email to our Site Admin.

How To Gain Information From Your Opponents’ Betting Patterns

January 8, 2014adminWe really liked this poker article and hope you enjoy it also. Analyze online poker betting patterns for increased profit! Your opponents’ online poker betting patterns are a key piece of information that you need to exploit if you wish to be a winning online poker player! Learn how! Online poker betting patterns are one of the most useful but also most misunderstood aspects of online poker. Learn how to use this information to your advantage! Believe it or not, your opponents’ betting patterns are a good source of some very important information. It doesn’t matter if you are playing Texas Holde’m on 888poker or other online poker sites, by watching and analyzing your opponents betting patterns, you will be able to gain a huge advantage. Here are some specific things to look for… Bet Size The first place you can get information from is the bet sizes of your opponents. Although it seems pretty obvious, most players will bet big when they have a strong hand, and bet small when they’re weak. But, there’s more information you can get from the bet size than just that. For example, most players have standard bet sizes that they raise, most notably preflop. If someone makes a standard raise that is three times the big blind, but suddenly they only raise two times the big blind or five times the big blind, you know something is up and to be aware. Bet Frequency The next area where you can gain information on your opponents betting patterns is on the frequency of when they bet. Are they always leading out? Or are they more passive players who make smooth calls and wait for the next card to come down?  Analyzing not only the size they bet but also how often they bet allows you to get a lot of extra important information on your opponents, and it can really make a difference in the level of profit you make. Flop Texture Lastly, you want to analyze how your opponents bet in relation to flop texture. For example, if you know a player never bets out if there are over cards on the flop, you will have a tremendous advantage. Likewise, if an opponent never bets when three cards of the same suit come on the flop unless they have a flush, you’ll know how to react to this in future situations. Your opponents betting patterns offer some very important information when you play poker online. Implementing this information into your poker strategy is essential if you want to be profitable, especially when you start playing at the higher stakes. A great way to practice gaining information from your opponents betting patterns is to log into your favorite poker room or any other poker site you are a member of and sit down at a free table. Try and pick up as much information as possible from other players just by looking at the way they bet in relation to their poker hands. Learning this skill will help you in online poker tournaments, ring games, and any other poker events yo u will play in!

Sky Bet to sponsor Supreme Novices’ Hurdle and other races on the “Road To Cheltenham”

November 11, 2013admin11th November 2013 – Cheltenham Racecourse is pleased to announce Sky Bet as the new sponsor of the Supreme Novices’ Hurdle.   A five-year deal will see the Leeds-based bookmaker lend its support to the traditional curtain raiser at The Festival. Run over an extended two miles, the roll of honour for the Sky Bet Supreme Novices’ Hurdle includes such Festival legends as Flyingbolt, L’Escargot, Bula, Golden Cygnet, Buck House, Hors La Loi III and Brave Inca.   Sky Bet will also support two Grade Two novices’ hurdles on “The Road To Cheltenham”. They are:   The Skybet Supreme Novices’ Trial Hurdle Race (Registered As The Sharp Novices’ Hurdle), Grade Two – Cheltenham, Sunday, November 17, 2013   The Sky Bet Supreme Novices’ Trial Hurdle (Registered as the Rossington Main Novices’ Hurdle), Grade Two – Haydock Park, Saturday, January 18, 2014   Sky Bet is also looking to expand the series further ahead of the March showpiece.   Peter McNeile, Head of Sponsorship at Cheltenham Racecourse, commented: “I am really pleased that Sky Bet will be sponsoring this Supreme Novices’ Hurdle for the next three years.   “This is the company’s first major sponsorship at Cheltenham and to position it with such a prominent race in the Supreme Novices’ is great.   “Like a lot of the championship races that are run at The Festival, we have built the deal around some of the races that lead to the Supreme Novices’, which will help to drive the narrative of the sponsorship.   “I am already, like I’m sure the team at Sky Bet are as well, looking forward to the traditional roar from the crowd at the start of the Sky Bet Supreme Novices’ to signify the start of The Festival.”   Michael Shinners, Horse Racing PR Manager at Sky Bet, added: “Sky Bet is delighted to be sponsoring the Sky Bet Supreme Novices’ Hurdle.   “Being the first race of the most eagerly-awaited meeting of the season, means it has a special place in the hearts of racing fans. It is a fantastic championship race and has been a stepping stone to greatness for many horses over the years.   “The 2014 renewal already looks likely to continue the trend.  The Sky Bet-sponsored contests in the build-up are top quality races in their own right and alongside the Sky Bet Supreme Novices, make for a mouth-watering series through the autumn and winter.   “With Sky Bet now offering the Best Odds Guaranteed concession on all UK and Irish races, this sponsorship further strengthens what we already believe to be one of the best racing products in the marketplace.”   About Cheltenham Racecourse Cheltenham Racecourse is situated in Prestbury on the outskirts of the historic spa town of Cheltenham. The Home of Jump Racing, Cheltenham Racecourse is the venue for the world’s pre-eminent Jump Racing meeting, The Festival, which takes place in March every year. Set against the beautiful backdrop of the Cotswolds, Cheltenham Racecourse is a stunning natural amphitheatre and offers the highest-quality action throughout the Jump season. Please find more details at and through Twitter (@CheltenhamRaces) and Facebook   Cheltenham Racecourse is part of The Jockey Club, which has been at the heart of British racing for more than 260 years. Today the largest commercial group in the sport, The Jockey Club runs the largest racecourse group in the UK by turnover (2012: £142.1m), courses (15) including those at Aintree, Cheltenham, Epsom Downs and Newmarket, attendances (2012: 1.8m), total prize money (2012: £35.3m), contribution to prize money (2012: £16.5m) and quality racing (Group and Graded races); more than 3,000 acres of world-class training grounds in Newmarket and Lambourn; The National Stud breeding enterprise and education provider; and the charity for racing’s people in need, Racing Welfare. Governed by …

Long Run begins Quest to Regain Chasing Crown

November 6, 2013adminAs any jump racing fan will tell you, one of the best things about the sport is seeing old favourites return to the fray year after year, so the impending seasonal bow of the 2011 Cheltenham Gold Cup winner, Long Run, looks sure to bring a host of racegoers to Wetherby racecourse and create plenty of interest amongst punters as well. The tremendously popular Nicky Henderson-trained chaser looks set to have his first start of the campaign in the Grade 2 Bet365 Charlie Hall Chase at the ‘A1’ track, a departure from recent seasons. The gelded son of Cadoudal has reappeared at Haydock in the Grade 1 Betfair Chase, a contest in which he has finished runner-up on both occasions, to the great Kauto Star in 2011, and last year to the high-class Silviniaco Conti. This time around, Henderson has chosen the slightly easier target of the Charlie Hall Chase, but the race will still take plenty of winning with the likes of Mouse Morris’ First Lieutenant – winner of the Grade 1 Betfred Bowl at Aintree in April – in the field, as well as the up-and-coming Paul Nicholls trained Unioniste. Nicholls’ charge was one of the best novice chasers of last season but disappointed racing betting fans on slightly when only fourth on his final outing of the term in the Grade 1 RSA Chase at the Cheltenham Festival. He remains though a very serious long-term prospect. Long Run may not be quite as good as a couple of seasons ago but the eight-year-old is still high-class as he showed when battling back under regular pilot, Sam Waley-Cohen, to beat Captain Chris in the shadow of the post in a pulsating renewal of the King George VI Chase at Kempton last Boxing Day, a race he was winning for the second time. Premiership Sniper Patent.

September 27, 2013adminOur resident value seeking, mathematics punting pundit has reviewed this weekend’s Premiership betting from and picked three selections to be put into a patent. All selections are better priced with that they are with other bookmakers, so putting them in the accumulator should really multiply the value. Man Utd, 3/10 – a comfortable win is expected. Aston Villa 6/1 – the home team are too big for a Man City that can blow hot and cold.  6/1 about Arsenal’s vanquishers is very big. Draw 23/10 (12:45 game) – both Spurs and Chelsea are evenly matched this season, as is reflected in the betting.  We expect a stalemate. Have a great weekend’s punting folks!

The Secret Race: Book Review of William Hills Sports book of year.

September 18, 2013adminWilliam Hill Sportsbook of Year: The Secret Race. Always like to read the William Hill Sportsbook of the year, known as the “bookies” prize instead of similar sounding Booker prize! SeaBiscuit was amazing and much much better than the slightly saccharine film version. For one thing the book acknowledged the progressive functional alcoholism of Red Pollard, the true recounting death of Gary Woolfe was tear jerking. Another good book is Dark Trade, a novel that delves pretty deep into boxing and was written around the time of Tyson’s post prison comeback stateside and Eubank and Benn’s prime in England. On the subject of boxing, nothing, I mean nothing beats Norman Mailer’s The Fight. The Secret Race is a pull no punches expose of doping in the US Postal team, and professional cycling in general. As well as well recounted stories it is cross references comprehensively with every other page footed with researched points. I was fascinated by the science behind it, EPo, blood bags, testosterone, spinners, wattage, hematocrit scores etc. A large part of the book recants Lance Armstrong’s personality. In short like many people at the very top of their game he also comes across as a bona fide arsehole. Driven to the point of obsession and completely ruthless, almost sociopathic.  Think less sports captain, more bullying CEO. It’s also interesting because some of the thrusts of the book are “join the dots”, for example in one part Tyler Hamilton mentions seeing another rider in the cafe outside the surgery of Ufe the doping Dr, the implication being obvious but not expressly said.  Ditto the general impetus pointing towards some of the pressure in US Postal coming from Thomas Weisel the millionaire owner, though this wasn’t specifically alleged presumably because most of these guys have armies of lawyers. If you want to follow what Tyler Hamilton is up to now he is on Twitter. More corruption: Snooker In the cycling era of the 2000′s it seems very much the case that unless doping was used it would have been impossible to compete at the top level. Having read the above book I can understand how/why nearly every cyclist of note doped. What  I struggle to understand is why Stephen Lee took such a risk for a betting fix and has now got a lifetime ban.  In the match fixing he was involved in the conspirators made £97k, even if his cut was 20% it’s hardly worth throwing away his career for! Stephen Lee was a genuine talent, who won televised ranking events (in between rowing with Peter Ebdon).  A shame. He could generate more backspin than any leading player I have watched. Of interest is Ronnie O’Sullivan’s tweet regarding snooker match fixing.   Ronnie O’Sullivan (@ronnieo147) 17/09/2013 16:20 No concrete evidence of match fixing in snooker But just like everyone one who works in an office they have a good idea who’s shagging who

WillHill Weekend Football Acca

September 13, 2013adminThe following football teams are all best priced with Will Hill and should be put in a lucky 15. Newcastle 13/5 West Brom 13/5 Aberdeen 9/5 Queen of the South 6/5   The accumulator should reap a great return, the prices are likely to be snapped up so probably best to log onto Hill’s site Friday evening, Saturday morning at the latest.



Skybet are backed by the leading force in broadcasting and are one of brightest of the firms to emerge in the 2000’s.

The site is branded in the recognisable colours and logo of Sky television and the easy to use sportsbook is integrated fully with the rest of their portal that includes poker, bingo and casino.

As of Spring 2012 Skybet are offering an amazing no deposit £10 free bet, quite simply a superb try before you buy offer!

Skybet are backed by the leading force in broadcasting and are one of brightest of the firms to emerge in the 2000’s.

The site is branded in the recognisable colours and logo of Sky television and the easy to use sportsbook is integrated fully with the rest of their portal that includes poker, bingo and casino.

As of Spring 2012 Skybet are offering an amazing no deposit £10 free bet, quite simply a superb try before you buy offer!



Winner are a new entry into the sportsbook big league and have launched onto the stage with a solid variety of sports, strong depth of market and a well designed and easily navigable website. As of Autumn 2013 Sportsbook Guardian customers will also receive a free bet of £25 to use on the site.

BREAKING NEWS! As of Feb 2014 Sportsbook Guardian has an exclusive DOUBLE Sign Up bonus, paying a massive £50 instead of the standard £25 sign up bonus. To redeem this amazing offer click here: Exclusive Sportsbook Guardian £50 Double Signup Bonus!

Winner are a new entry into the sportsbook big league and have launched onto the stage with a solid variety of sports, strong depth of market and a well designed and easily navigable website.

As of Autumn 2013 Sportsbook Guardian customers will also receive a free bet of £25 to use on the site.
Customers can use a variety of different payment mediums to load up their betting account, and we found making transactions a relatively straight forward process.

Like the new breed of online bookmakers also has a dedicated live betting section so punters can go straight to the in-play section to get their fix of live options.

Customer service is bi-lingual and swift in their response.

What impressed us in particular was the very comprehensive offering for horse racing, with both daily race betting as well as a deep and varied range of Ante Post markets. The site is integrated with facebook and twitter and even has a Sky Sports News Radio app which is novel.

In short this new player are well worth adding to your sportsbook portfolio, check them out and take a free bet to get going with it!