Sportsbook Guardian

Registration to the site is frictionless and takes very little time. Should problems be encountered live-chat is on hand to help. For the purposes of this review I registered a brand new account on the Sunday lunchtime that happened to be the FA Cup Semi Final day. When I accessed live-chat there were 43 people in front of me in the cue. The wait took 26 minutes. This delay was no doubt exacerbated by it being the day that the two big Manchester clubs were playing at Wembley.

When I tried customer support by phone the service was almost instantaneous. However non-UK residents would probably prefer live-chat as the primary quick support, and William Hill could do better with this. When I spoke with their customer service team I found them efficient and for International languages a wide variety of nationalities are catered for by email support.

Anyhow, thankfully we didn’t specifically need to utilize the assistance of live-chat as depositing was so straightforward that I foresee no complications for any user who has the most basic degree of eCommerce experience. The variety of payment options was myriad, and included all the major cards as well as Ukash, Paysafecard, Paypal, and a legion of other ePayment providers. Certainly at the end of a profitable punting day I withdrew my winnings without any problems!

The betslip is easy to navigate and swift in processing, meaning that a crucial price can be grabbed before it shrinks away! Aesthetically the site looks superb and avoids the mistakes of having massive pictures of sports scenes in favour of a proper shop window displaying the upcoming markets in an easy to follow format. The site eschews the traditional left had side sports listing and instead has them shown in a horizontal top listing.

The range of sports offered by Will Hill is broad, though perhaps not as diverse as Sportingbet or Bet365, but they are really pushing the boundaries with soccer.

William Hill are stepping into the in-play soccer ring big-style, and at the time of this review they offer a whopping 138 markets for major UK Premiership games, and even 44 for lower profile European football matches. In terms of value William Hill are very competitive and typically bet to overall 1X2 margins of 107% for live games, and 109% for generic pre game match odds. I was a bit like a kid in the sweet shop when writing this review, and got involved in all sorts of exotic bets!

The Sportsbook has live streaming for horse racing and also provide rich You-Tube content featuring pundits previewing chosen events. I am a big fan of the fun content, notably Robbie Savage giving his Saturday acca tips whilst riding the “Savage” roller coaster at Blackpool Pleasure beach, check it out on You-Tube!

Sportsbook Guardian’s aim is to provide honest reviews and only promote bookies that we ourselves would bet with. William Hill is one such site that I personally bet with, they are safe, respected and offer a good solid product. This old bookmaking powerhouse is becoming an online force also.

If you want to try out William Hill Sportsbook Guardian has a free £25 bet for all new depositing registrants so whizz through to check out the action!

• Will Hill win BetView Award.

  May 10, 2012 Chris Denny Last Wednesday the annual Betview awards took place, I think in the Grosvenor Hotel in London. I didn't go, as don't tend to be able to justify getting to these award bashes. Plus I don't have the obligatory black tie. I get Betviews magazine sent to me each month and always enjoy the mag, even though it's largest focus is aimed towards the retail betting sector. The awards were granted for a lot of retail winners, but the key online one, that of "Best in Class" was given to Will Hill, who along with a booming share price seem to be on a high at present. The Betting Shop Manager of the y...

• Will Hill Share Revolt Update

  May 10, 2012 Chris Denny For a 50/50 event bookmakers William Hill would traditionally be expected to offer odds of "5/6 each of two". The odds compilers at Will Hill would almost certainly have not predicted that the vote on whether Ralph Topping got a £1.2million bonus for staying in his job would be as close as it turned out. The result? Ralph has got his bonus, but only just. Of proxy votes 49.9% were against the rise, and after a show of hands vote it was narrowly decided that the motion was passed. There were some heated questions from the shareholders with Group Chairman Gareth Davis having to staunchly de...

• Ralph Topping Facing Share Holder Pay Review!

  May 8, 2012 Chris Denny The stock market chatter is twittering around the subject of an "Investor Spring", it's play on the "Arab-Spring" and journo's are bolting it onto everything in the same fashion that "Watergate" gets used for "Krispy-Kreme-Donut-Gate", "Straight-Bannana-Gate", "Simon-Cowell-Gate", garden-gate and so on ad nauseum. Basically we are all seeing our pensions turn out to be worth very little, and the Stock Market is languishing in an L-Shaped recession. Some stockholders in this climate aren't over the moon with the CEO's and Board members taking fortunes out of the company when the share price ...

• William Hill grows its incomes in its First Quarter 2012

  May 4, 2012 Pilar Gisbert The giant betting company William Hill has announced a 12% increase its revenues compared with the last year results in Q1, as well as its operating profit up 19%. William Hills net debt was down from £416 on December 2011 to £355 in the Q1 2012. The company benefitted from win growth from both, over the counter (OTC) and gaming machines thanks to the retail net revenue, which rose a 5% and it increased by 2% the amounts wagered with an 8% in operating profit. On the other hand, the online net revenue augmented a 33% increase comparing with the same period during 2011 (Q1). Sportsbook...

• William Hill Sign Mobile Betting agreement with Score Mobile

  May 3, 2012 Chris Denny William Hill have signed a commercial agreement with Score Mobile to provide a mobile betting tie in with the Score Mobile application that allows fans to follow scores from sixty leagues across the globe. Benjie Levy, (Exec VP) of Score Media Inc said: “We’re really excited about this new partnership – and we believe the integration of betting into our app makes ScoreMobile FC a must have for all football fans across the UK.” William Hills David Bazak reported: “We’re delighted to be partnering with ScoreMobile FC, an innovative product with huge relevance for our own custome...