Sportsbook Guardian

Paddy Power has very much become one of the big guns in the UK and Worldwide betting market.

Their success has been built on the back of great marketing, and a strong and trusted reputation.

The brand’s popularity also very much stems from the excellent sign up bonuses new customers are given (check out our enhanced exclusive!), and regular loyalty incentives for Paddy Power punters.

Every day the Irish firm think up specials to offer punters, at the time of this review Arsenal were taking on Marseille in the Champions League, and Paddy’s were refunding all losing bets if Robin Van Persie scored the last goal. Pretty brave considering that he knocked three past Chelsea at the weekend!

The site manages to both balance ease of use, whilst simultaneously being content rich and communicating the brands fun personality. The front page is headlined by the days big horse race, closely followed by the dozen leading football markets presented in a clean betting coupon. Other sports are listed in an easily navigable menu system on the left hand side

Finding the eBetting slip is easy, and its use is intuitive. Placing a bet was very straightforward and there is a handy bet calculator to work out the outlay for any particularly exotic multiples – 50p each way goliath anybody?

I rate the selection of payment options as reasonably comprehensive (though not exhaustive) and I was given a choice of debit/credit cards, eWallets such as uKash and MoneyBookers, as well as more old fashioned choices like depositing by cheque.

The customer service team are on hand to give you assistance, but to help you find your own answer they also provide a help-video section as well as a help-centre resplendent with frequently asked questions. The call centre and live chat team are open 24/7, 365. So if you fancy querying a bet on Christmas day feel free to pick up the phone!

Paddy Power is full of fun content, including blog, video streaming, audio commentary and “Pimp my Bet” feature! In particular their live-streaming video content is very good, I managed to watch my horse cruise round at Exeter in crisp detail (bloody thing unseated rider when in command two out).

The range of sports is comprehensive, and the events list is legion. For major football markets they regularly have in excess of 100 supporting markets.

In terms of value they bet to very reasonable over-round percentages, and their “1X2” football markets are amongst the tightest margins offered in the betting industry, giving superb betting value. Of course with our free matching bet to try there is even more punter benefit!

Hand in hand with Paddy Power’s outrageous PR stunts is their superb specials offering in their novelty markets section, making them the only choice if gambling on the next Pope’s name is your thing!

Like most modern sportsbooks Paddy Power is fully integrated with sister sites for poker, casino (including live-casino) and bingo. Paddy Power is a site I regularly bet with, they offer great content, top prices and Sportsbook Guardian has a superb sign up bonus for you to try them out with!

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