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Sportingbet, one of the UK bookmaker giants with a presence in 26 countries and over 700,000 active players all over the world announced that, all the trends seen during the first nine months continued in its fourth quarter which finished at the end of July.
The bookie who verified the difficulties that they are having in Europe because of the recession, predicted that they will reach all their expectations. How is it possible? The group have a strong market in Australia who is counteracting the Europe weakness.
As Sportingbet said:
“The integration of Sportingbet Australia with the recently acquired Centrebet was successfully completed during June, one month ahead of schedule.”
Their Australian business reported a NGR (before tax and bonus) up 93% year on year. This market is the one that is helping the group reach all their expectation, the European market is going through a difficult economic period that is affecting the business negatively, as well as some taxation and law aspects. All of this could be noticed in the Spanish market, as the group announced:
“Our largest European market, Spain, was closed for the first 35 days of the quarter until the licensed market launched on June 5″. “As a result, European NGR declined by 41 year on year (like on like down 18%)”.
Hopefully all their expectations will be reached, and the group can achieve all the objectives set at the beginning of the year.
Recently arrived to London, just one month ago I had the opportunity to start an internship in Hyperion as a digital marketing assistant and get involved into the betting world. My first bet was simple; an exciting match between my favorite team Real Madrid and Barca.
