With Will Hill's Best Price Guarantee why SP?

Hey, first off am not trying to call out Will Hill, but am just pointing out that they need to update their website front end to keep track of what is a superb offer!

Will Hill Best Price Guarantee for UK and Irish Racing

Will Hill (alongside Bet365 and BetVictor) offer best price guarantee for all UK and Irish horse racing. Essentially if SP is bigger than the price taken, you get paid out at the bigger price. This also applies for multiples. Check the terms of the individual bookmaker, typically the offer applies to multiple liabilities up to £5,000.

Will Hill Best Price Guarantee

Obviously the marketing team at William Hill are slightly ahead of their web development chaps as at present you can still select the option to “take sp”. With the amazing best odds guarantee you will get paid out at SP whatever happens and by a novice punter selecting this they are guaranteeing a worse deal. If their selection shortens they get paid out at an inferior price. On a similar level I think that online blackjack should offer a pop up warning when people try to hit on 18+ (as you would get verbally from the casino croupier).

I am sure that Will Hill will update their site in due course. On a very micro level I know how difficult it is to change the front end interface of much smaller site, so of course a much longer process for an integrated iGaming giant like William Hill.

William Hill Telly Advert

On the subject of William Hill’s marketing team, I’m a massive fan of their telly adverts. They are bright, colourful, reinvigorate a brand associated with retail betting and get the message along very well! If you want to try Will Hill they are currently offering a £25 free bet matching promotion, well worth a look, but do be sure to not select to back at SP!

Chris Denny

I have been involved in the betting industry since the late 90’s and have in that time worked for a on course bookmaker (at now much missed Catford Dogs), spent time at a leading spread betting company, and worked for Betfair in their two year start-up phase.

In 2007 I co-founded iGaming supplier Hyperion Gaming with long suffering business partner Alex Lafferty.

Being involved in the industry for so long has given me a good understanding of the wonderful world of online gambling, and I put effort into giving honest opinions, that remain my own!

Chris Denny+