Ladbrokes have signed a new multi million pound deal with Openbet. Openbet were formed in 1996, and previously traded under the name Orbis. Their product is a flexible sportsbook platfirm, supporting multiple language and currency options.
Ladbrokes had previously worked extensively with Openbet for Ladbrokes push into China.
The Rayners Lane based betting behemoth will find itself in good company, as other leading firms that Openbet supply to include arch rivals William Hill, as well as Betfair, PaddyPower, Skybet and the French PMU.
Ladbrokes Chief Exec Richard Glynn commented:
“We are pleased to extend our long-standing relationship with OpenBet through a more flexible agreement which offers revenue opportunities to both parties and increases the range of games we offer. This is another step on the road to developing a unique Ladbrokes customer experience.”
Openbet CEO Dave Loveday reported:
“We have had a long and productive relationship with Ladbrokes and we look forward to the years ahead. Today’s announcement is confirmation that OpenBet not only delivers what our customers need but that we develop the necessary products that enable them to continue to grow while offering their customers the very best content and gaming experience available.”