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Richard Glynn, the beleaguered Chief Executive of Ladbrokes has announced that he was going to improve the digital platform of the group.
The reason for the increased focus is because of the poor digital performance, with the company witnessing a fall in profits from £29.7 million to £15 million year on year.
The digital operations profits decreased in the first half of 2012 but the British high street business and European
retail operations were satisfactory, so overall Ladbrokes profits showed a growth of 11% to £106.9 million.
Glynn announced:
“We have now got a very clear programme to deliver the new technologies over the next six months”.
To implement the turnaround in digital, the bookmaker has hired a new technology director, Mark Grimes who enjoyed previous success as a Chief Information Officer at Sportingbet. Ladbrokes also announced the scheduled launch of a new online sportsbook during the last quarter of 2012, a platform for which mobile and tablet users will be fully accommodated.
Next year will reveal whether the betting company’s gamble has paid off as they have spent circa £50 million to develop their own online and digital technology platform. In a climate where most sportsbook use external suppliers such as Playtech the decision to go in house could be viewed as either brave or foolhardy. Time will tell!
Recently arrived to London, just one month ago I had the opportunity to start an internship in Hyperion as a digital marketing assistant and get involved into the betting world. My first bet was simple; an exciting match between my favorite team Real Madrid and Barca.
