There has been increased speculation that Bwin may end their established sponsorship relationship with Real Madrid. It will be very interesting to see whether the Austrian based sports betting giant renews its high profile commercial relationship with the Spanish Galacticos.
Money talks, and Bwin will be having to sign a big cheque for the 2012/2013 sponsorship. At present there are five football teams who are valued in excess of $1billion, these being Real themselves, Man Utd, Barcelona, Bayern Munich and North Londons Arsenal.
Last night Bwin’s team went out to one of the other $1billion+ teams, losing an emotional penalty shoot out to Bayern Munich. Still with the Spanish teams progress to the later stages Bwin did get a lot of exposure. The name of the game is bang for your buck!