The battle in the betting industry used to be for retail shops, now increasingly it’s for online and mobile punters. Bwin.Party have always been at the forefront of technology and the latest technology news concerns Bwin’s deal with Teradata who are a specialist provider of data warehousing. This punter hopes that eventually they will invest in their horse racing product so that more options than only Tote betting will be offered!
Teradata UK Head Chris Armitage said that host company’s technology was ”
well-placed to help drive business performance and consolidate key performance indicators across the organisation.
“Data analytics are essential to our organisation,” said the Group Technology Director Tod Martin.
“We believe that the new Teradata solution will be extremely effective in consolidating data generated by our joint organisation, whilst providing the platform for better reporting analytics and insight.”