Another Paddy Power Advert Banned

Paddy Power seems to have a hate-hate relationship with the Advertising Standards Agency, as the ASA seem to regularly enjoy pulling the Irish bookmaker’s adverts. The ASA is renowned as a body that is notoriously trigger happy, and apparently only a solitary few complaints can result in one of their judgements being passed down. The latest features Luis Suarez who was only 24 when the image was taken, and according to legislation nobody under 25 can be used in promotions relating to gambling. 
On a positive every time an advert gets pulled it’s guaranteed to get press coverage and muggins here is writing a blog about some of the banned promotions, so it isn’t all doom and gloom!
PaddyPower are renowned for their range of special bets (they call them “novelties”, and you can bet on three different markets on the Next Pope, as well as “current affairs” such as FHM Sexiest Woman 2012. I wonder what price they would offer about another advert getting pulled in 2012. 1/10 anyone?

Top three pulled adverts follow:
 

PaddyPower Luis Suarez Advert

Luis Suarez Paddy Power Advert

Luis Suarez Paddy Power Advert


 

PaddyPower and Short Man Advert

PaddyPower Short Man Advert

PaddyPower Short Man Advert


 

PaddyPower’s Guerilla Marketing Hollywood Style Sign at Cheltenham Festival

Paddy Power Cheltenham Sign

Paddy Power Cheltenham Sign

I have been involved in the betting industry since the late 90’s and have in that time worked for a on course bookmaker (at now much missed Catford Dogs), spent time at a leading spread betting company, and worked for Betfair in their two year start-up phase.

In 2007 I co-founded iGaming supplier Hyperion Gaming with long suffering business partner Alex Lafferty.

Being involved in the industry for so long has given me a good understanding of the wonderful world of online gambling, and I put effort into giving honest opinions, that remain my own!

Chris Denny+

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